‘This isn’t a clever marketing stunt for a pet food brand, or a guerrilla campaign for a new TV series,’ organizer James Turner said in a blog post explaining it all.
‘The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realise they have the power to change it.’
“It’s important to say that we’re not against advertising. We need creativity more than ever, to open our eyes to new ways of looking at the world and thinking about our place within it. We want agencies and brands to be mindful of the power they wield and to use it to encourage positive values in society. Things like empathy and tolerance, community and togetherness deserve to be at the heart of our culture. In these dark times, visionary artistsare already using these values to illuminate a path to a better future. Imagine a world where the creative industry used its enormous power to make these values feel aspirational and relevant to millions of people.”
